Hoppy Street: for retro vibes and a taste of old-school Tokyo

The name says it all: Hoppy Street in Asakusa is famous for its casual, retro-style drinking establishments and eateries

Step into a wonderfully retro and laid-back world on Hoppy Street (ホッピー通り, Hoppī Dōri), a charming alleyway in Asakusa that's a true hidden gem for foodies and those seeking an authentic, old-school Tokyo experience. You won't find too many fancy restaurants here. Instead, explore a wonderfully preserved slice of "Shitamachi" (old downtown) Tokyo, offering a nostalgic glimpse into local life. The street is famous for its namesake Hoppy, a low-alcohol beer-flavored beverage often mixed with shochu, and its lively, unpretentious izakaya (Japanese pubs). The vibe here is wonderfully laid-back and local, making it a perfect spot to wander, snack, and soak in an authentic atmosphere. It’s an absolute must-visit for anyone craving a taste of Tokyo's rich heritage and lively local culture.

Getting there – where is Hoppy Street?

It's hard to miss the Godzilla head when you're in Shinjuku, but don't forget to look up!

• Nearest station: The closest station is Asakusa Station (浅草駅) on the Tokyo Metro Ginza Line, Toei Asakusa Line, and Tobu Skytree Line (about 7 mins' walk). Tawaramachi Station (田原町駅) on the Ginza line is around 10 minutes' walk away.

• By taxi: A taxi can drop you off near the entrance to Hoppy Street, which is located just west of Senso-ji Temple.

• Accessibility: The walk from the station is relatively flat and straightforward. The street itself is a pedestrian-friendly lane, but it can be very crowded, especially on weekends.

Opening hours & best time to visit

While Hoppy Street is at its best after dark, you can soak up some of that "old Tokyo" vibe during the day, too.

• Opening hours: Most of the eateries on Hoppy Street typically open from around 11:00 AM to late in the evening, with many staying open past midnight.

• Best time to visit: The best time to visit is in the early evening, as the street comes alive with a bustling, jovial atmosphere, but it is not yet overwhelmingly crowded.

• Time to avoid: Weekends and holidays can be extremely busy and difficult to navigate.

Reservations & admission

Just stroll on down!

• Reservations: No reservations are needed to visit Hoppy Street itself. Reservations are generally not accepted or needed for the small pubs and eateries here.

• Ticket/admission price: There is no admission fee to walk along the street. Prices for food and drinks are very reasonable, making it an affordable night out.

• Payment method: Many of the smaller, traditional pubs on Hoppy Street still prefer cash, so it's a good idea to have some Japanese Yen on hand. Some may accept credit cards, but cash is king here!

What can you see & do on Hoppy Street?

Hoppy Street is a charming, roughly 80-meter-long alleyway famous for its traditional Japanese snacks, local drinks, and wonderfully retro atmosphere. The street is lined with dozens of small, traditional izakaya with outdoor seating, creating a wonderfully festive feel. As you stroll, you'll encounter a delightful mix of shops selling famous croquettes, skewers of grilled meats, and traditional stews. It’s a fantastic place to just wander, browse, and try various street foods.

• Hoppy and shochu: Trying the street's namesake drink is a must. You'll order a "set" that includes a bottle of Hoppy and a glass with shochu and ice, which you then mix yourself.

• Motsuyaki (offal skewers): The street is particularly famous for its grilled skewers, especially motsuyaki, which is a local delicacy.

• Nikomi (stew): Many of the eateries here specialize in nikomi, a hearty and delicious stew of beef tendon or other ingredients that's perfect with a cold drink

  
  

Japansophy’s top tips!

• Come hungry and be adventurous! This street is a foodie's paradise. Don't miss trying the local specialties, which are perfect for a snack or a full meal. This is real downtown old-school cooking that you'll be hard-pressed to find outside Japan.

• Embrace the atmosphere: Grab a seat at an outdoor table and people-watch. The lively, friendly atmosphere is as much a part of the experience as the food and drink.

• Pair your food and drink: The drinks are specifically designed to go with the rich and savory foods on offer.

• Revisit Senso-ji temple: Even if you've already seen this iconic Tokyo landmark during the day, it's especially worth dropping by Senso-ji in the evening before or after your visit to Hoppy Street, since the temple grounds are virtually deserted (in stark contrast to daytime) and the buildings beautifully illuminated. And it's just round the corner after all!

Facilities:

• Eating & drinking: Hoppy Street is all about eating and drinking! You'll find numerous food stalls and traditional pubs. You can easily enjoy food and drinks purchased on the street.

• Toilets: Public toilets are available in the vicinity, particularly near Asakusa Station or in the larger public parks. Smaller pubs generally do not have public restrooms.

• Baby-changing facilities: These will be harder to find. Your best bet is in Asakusa Station.

Other attractions nearby:

Combine your visit to Hoppy street with one of the many other attractions in the area.

• Senso-ji Temple: Tokyo's oldest and most iconic Buddhist temple, located just a stone's throw away from Hoppy Street.

• Nakamise-dori: The lively shopping street leading to Senso-ji Temple, where you can find traditional snacks and souvenirs.

• Tokyo Skytree: A short walk or train ride across the Sumida River, offering breathtaking views of the city.  

  
  

Ready to meet monsters, explore beautiful gardens and knock a few back with the locals? Our Tokyo itineraries guide you through the best of Shinjuku, ensuring a day packed with cultural marvels and fun!