inspo & info

Matcha has exploded onto the global scene. From classic usucha  (thin tea) served in quiet tea rooms to neon-green lattes and matcha-swirl ice cream, this vibrant powder is everywhere. Tourists are snapping up tin after tin of matcha faster than shelves can be restocked, and news stories abound of shortages in the traditional tea houses of Kyoto, as producers struggle to keep up with demand. But what exactly is matcha, and why does it command such a high price and deep fascin

Step into another world without leaving Tokyo. Shin-Okubo Korea Town is a whirlwind of K-pop, sizzling street food, and mega-trendy...

Japanese curry is the comfort food you never knew you needed. Make some at home this winter! You, dear reader, might be sitting on that...

A konbini (Japanese convenience store) is a 24/7 shop in Japan offering affordable food, snacks, drinks, ATMs, and everyday services.

The name says it all: Hoppy Street in Asakusa is famous for its casual, retro-style drinking establishments and eateries Step into a...

Beat the summer heat with a cool, creamy matcha ice-cream There’s a secret weapon Japan deploys when the summer heat truly kicks in: its...