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The matcha phenomenon: your complete guide to Japan's emerald-green gold
Matcha has exploded onto the global scene. From classic usucha (thin tea) served in quiet tea rooms to neon-green lattes and matcha-swirl ice cream, this vibrant powder is everywhere. Tourists are snapping up tin after tin of matcha faster than shelves can be restocked, and news stories abound of shortages in the traditional tea houses of Kyoto, as producers struggle to keep up with demand. But what exactly is matcha, and why does it command such a high price and deep fascin

japansophy
Oct 138 min read


Shin-Okubo Korea Town: vibrant, energetic, spicy!
Step into another world without leaving Tokyo. Shin-Okubo Korea Town is a whirlwind of K-pop, sizzling street food, and mega-trendy...

japansophy
Sep 244 min read


🛍️ Tax-Free Shopping in Japan: The Complete Guide for 2025 and Beyond
Tax-free shopping in Japan lets tourists save 10% on fashion, electronics, souvenirs, and more—here’s how it works now, and what’s changing in 2026

japansophy
Sep 115 min read


Your Ultimate Guide to Konbini (Japanese Convenience Stores): what's all the hype?
A konbini (Japanese convenience store) is a 24/7 shop in Japan offering affordable food, snacks, drinks, ATMs, and everyday services.

japansophy
Sep 812 min read


What to bring back from Japan? We've got your souvenir list covered!
Ah, Japan! It's a land that captivates all your senses, and trust me, it also captivates your wallet with an endless array of tempting...

japansophy
Aug 298 min read


Tokyo Station: Grandiose European charm and a modern urban experience
An architectural incongruity amongst the modern skyscrapers of the Marunouchi district, Tokyo Station is the transportation heart of the...

japansophy
Aug 204 min read


Tsukiji Outer Market: a foodie nirvana with a long tradition
Fresh fish for sale at the Tsukiji fish market Tsukiji Outer Market (築地場外市場, Tsukiji Jōgai Shijō) is a vibrant district adjacent to the...

japansophy
Aug 204 min read


Niki no Kashi: The candy king of Ueno!
Find the perfect souvenir for everyone back home at Niki no Kashi. Image courtesy of Jorge from Brazil, via Wikimedia Commons ...

japansophy
Aug 204 min read


DiverCity Tokyo Plaza: for shopping, entertainment, and Gundam thrills
The Rainbow Stairs at DiverCity in Odaiba, Tokyo, are infinitely instagrammable Get ready for an exciting and futuristic experience at...

japansophy
Aug 174 min read


Ginza Tokyo; a Glittering Gem of Luxury & Elegance
The 12-floor Ginza Uniqlo flagship store is the first port of call in Tokyo for many international shoppers. Prepare to step into a world...

japansophy
Aug 166 min read


Odaiba: Tokyo's Futuristic Island Playground in the Bay!
Rainbow stairs at Odaiba's DiverCity: just one of the evening time attractions of this modern complex Get ready for a super-fun,...

japansophy
Aug 166 min read


Kappabashi Kitchen Street: Tokyo's Quirky Kitchen Kingdom!
Kappabashi Kitchen Street in Asakusa for everything you never knew you needed for your kitchen. Get ready to sharpen your appetite and...

japansophy
Aug 166 min read


Sensoji Buddhist Temple & Nakamise-dori: Asakusa's Enduring Heartbeat
Sensoji Buddhist temple is on everybody's Tokyo itinerary. Go extra early to beat the crowds. Step into a bustling portal to old Tokyo...

japansophy
Aug 166 min read


Ameyoko Shopping Street: Dive into Tokyo's Bustling Bargain Bazaar!
Ameyoko market is a bustling, colourful experience day or night. ...

japansophy
Aug 155 min read


Yanaka Ginza: for old Tokyo charm and a retro shopping experience
Yanaka Ginza is known for its laid-back, retro vibes: a world away from Tokyo's other Ginza! Step back in time at Yanaka Ginza Shopping...

japansophy
Aug 154 min read


Tokyu Plaza Harakado: The latest vibe in Harajuku, complete with a bathhouse!
Right across the street from Tokyo Plaza Omotesando, this younger complex shares the same style and vibe Tokyu Plaza Harajuku, aka...

japansophy
Aug 154 min read


Tokyu Plaza Omotesando: Harajuku's Stylish Oasis (with a Secret Garden!)
The mirrored entrance to Tokyu Plaza Omotesando is a popular photo spot Get ready to discover a true architectural and retail delight at...

japansophy
Aug 154 min read


Takeshita Dori: Harajuku's Quirky, Colourful Heartbeat!
Harajuku Takeshita Street Tokyo is not for the faint-hearted Get ready for a dazzling explosion of fashion, pop culture, and sheer...

japansophy
Aug 155 min read


Cat Street: Tokyo's back-street fashion hub
Cat Street is a fashion-lovers paradise with a bit more elbow room than Takeshita Street. Image Rs1421 , CC BY-SA 3.0 , via Wikimedia...

japansophy
Aug 154 min read


Omotesando: Stroll in Style Down Tokyo's Champs-Élysées
Omotesando is a broad boulevard in Tokyo reminiscent of the Champs-Élysées Omotesando (表参道) is Tokyo's premier boulevard of high...

japansophy
Aug 153 min read
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