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Why is fruit so expensive in Japan? (it's not... mostly)
Let's have a minute of silence for all of the TikTok influencers who claim they spent their whole Japan trip constipated or came home with scurvy because they hadn't been able to afford any fresh fruit in Japan. Most fruit in Japan isn't expensive at all. Here's how to make sure you get your vitamins, plus a season-by-season guide so you know exactly what to buy (or pick yourself) on your trip.

japansophy
Jun 165 min read


Japan airbnb checklist: don't book until you read this!
If we haven't convinced you that hotels are the way to go, there are at least a few things that you should look out for when booking an airbnb. Having lived in Japanese apartments for years, we know exactly what might catch you out and what to look out for. Here's our Japan airbnb checklist to make sure you book what you really want and need.

japansophy
Jun 25 min read


How much does a trip to Japan cost in 2026?
The weak yen has made a big difference to the price of a Japan trip for European and American travellers in particular. For us Europeans, our euro is worth 30% more against the yen than it was five years ago.
That said, costs have shifted dramatically since Covid, and a few corners of a Japan trip can still surprise you. Here’s our honest, up-to-date breakdown of what a trip to Japan actually costs - and where you can shave a bit off.

japansophy
Jun 18 min read


🛍️ Tax-Free Shopping in Japan: The Complete Guide for 2026
Tax-free shopping in Japan lets tourists save 10% on fashion, electronics, souvenirs, and more—here’s how it works now, and what’s changing in 2026

japansophy
May 266 min read


Japan's 2026 tourist costs: what's actually changing (and what isn't)
Japan is raising taxes on tourists in 2026, you could be paying an extra ¥10000 a night for your hotel, and tourists will soon be paying "more than twice what locals pay." Yes, Japan is changing several things in 2026. Some of them are significant. Most are not the disaster they're being painted as. Let's take a look together at what's actually happening and how it will affect your Japan trip - if at all.

japansophy
May 19 min read


Cash vs card: How much yen to bring to Japan in 2026
How much cash should I bring to Japan? Do you need cash in Japan at all these days? Will a foreign credit card work in Japan? You might have heard that Japan is a cash society and are wondering if that's still the case. How much yen in cash will you need for your upcoming trip? Here's our guide to where and when you will still need cash in Japan in 2026.

japansophy
Jan 57 min read


Kawagoe City: Japan's "Little Edo" - The perfect day trip from Tokyo
Feel like a break from the relentless energy of Tokyo? Put yourself on a train from Ikebukuro and in just 30 minutes you'll be transported out of the city and back in time (you'll think) into the Edo Period (1603-1868), when the castle town of Kawagoe served as a crucial trading post supplying the capital. Read on to discover why a day trip to Kawagoe should be in your Japan itinerary. Jump to (1) Little Edo (2) What to see in Kawagoe city (3) Link to Kawagoe map (4) What to

japansophy
Oct 27, 20258 min read


Your Ultimate Guide to Konbini (Japanese Convenience Stores): what's all the hype?
A konbini (Japanese convenience store) is a 24/7 shop in Japan offering affordable food, snacks, drinks, ATMs, and everyday services.

japansophy
Sep 8, 202512 min read


Tokyo subway metro pass – Your ticket to navigating Tokyo on the cheap
With 5+ different operators, the Tokyo transportation system can seem overwhelming at first glance. To navigate the city effectively in 2026, you need to understand the distinction between the JR Lines (overground) and the Tokyo Subway (underground). While many travel guides endless plug the iconic green Yamanote Loop, it is rarely the most efficient way to see the city. The subway network - comprised of Tokyo Metro and Toei Subway - is denser, faster for cross-town trips, an

japansophy
Aug 14, 20256 min read
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